FOR RELEASE ON August 28, 2013
First social interactive storytelling with Facebook-Meograph integration
SAN FRANCISCO - Meograph (www.meograph.com) today announces the release of the first
social interactive storytelling, bringing live Facebook profiles directly into multimedia
content. Now Facebook friend tagging is deeply integrated into Meograph’s creation and
playback experience. In addition to creating stories out of video, audio, photos, text, and
links, Meographers can add visual, clickable tags of Facebook friends. No other
multimedia creation platform offers this type of engaging, socially viral product.
Balaji Gopinath, Vice President of Emerging Technology at Turner Broadcasting System,
said, "Media companies are storytellers, and we are continually exploring new ways for consumers to engage with our content. Meograph’s platform allows viewers to express
themselves alongside TV programming, and its social integration provides a forum to share
their thoughts, experience and creativity with others. We’re exploring how we might utilize
Meograph to enhance personalized engagement with our storytelling."
With this capability, organizations and their storytellers are able to incorporate live visual
links to social profiles embedded right within their stories. The tagged friend is notified
and gets a Facebook wall post that links to the story, an image from the content, and a list
of the other people tagged. Letting people know they are part of a story being told
massively increases virality of the content. This is timely as the age-old art of true, lasting
storytelling adapts to the digital, social era.