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First social interactive storytelling with Facebook

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Meograph PRESS RELEASE
FOR RELEASE ON August 28, 2013

CONTACT:
Misha Leybovich
misha.leybovich@meograph.com

First social interactive storytelling with Facebook-Meograph integration

SAN FRANCISCO - Meograph (www.meograph.com) today announces the release of the first
social interactive storytelling, bringing live Facebook profiles directly into multimedia
content. Now Facebook friend tagging is deeply integrated into Meograph’s creation and
playback experience. In addition to creating stories out of video, audio, photos, text, and
links, Meographers can add visual, clickable tags of Facebook friends. No other
multimedia creation platform offers this type of engaging, socially viral product.

Balaji Gopinath, Vice President of Emerging Technology at Turner Broadcasting System,
said, "Media companies are storytellers, and we are continually exploring new ways for consumers to engage with our content. Meograph’s platform allows viewers to express
themselves alongside TV programming, and its social integration provides a forum to share
their thoughts, experience and creativity with others. We’re exploring how we might utilize
Meograph to enhance personalized engagement with our storytelling."

With this capability, organizations and their storytellers are able to incorporate live visual
links to social profiles embedded right within their stories. The tagged friend is notified
and gets a Facebook wall post that links to the story, an image from the content, and a list
of the other people tagged. Letting people know they are part of a story being told
massively increases virality of the content. This is timely as the age-old art of true, lasting
storytelling adapts to the digital, social era.


Soon following this rollout will be the ability to tag Facebook Pages, giving brands and
celebrities a way to become part of the stories and driving traffic to their pages.
“Meograph was already somewhat interactive with clickable links to any URL embedded
into the content. Publishers really like the links: they drive traffic and allow audiences to
dive deeper into the stories. Facebook profile tagging is the next step,” said Meograph CEO
Misha Leybovich. “We’re currently building other interactive media features in as well -
pretty exciting to be developing this new interactive storytelling medium.”

ABOUT MEOGRAPH
Meograph is the easiest way to create interactive multimedia stories. Makes turning
moments into lasting stories both easy enough for anyone to use as well as compelling
output to watch. Since launch in late summer 2012, Meograph has been used by dozens of
major media organizations, hundreds of companies, and thousands of schools around the world. The company is currently participating in both Turner Media Camp and Plug and
Play Startup Camp.

Press release available at
www.meograph.com/files/press/releases/130828-First-social-interactive-storytelling-withFacebook-Meograph-integration.pdf

Images available at
www.meograph.com/files/press/images/130828-Meograph-Facebook-tagging-player.png
and www.meograph.com/files/press/images/130828-Meograph-Facebook-wall-post.png

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